Friday, February 5, 2010
Edna: You know, I'm not a big fan of watching sports on the television, especially the Super Bowl. I know that a lot of people watch just for the commercials, but that's always struck me as a supremely silly thing to do. All those companies pay all that money for just a little bit of advertising, what a waste of good money. I guess Pepsi thought it was kind of silly this year, too. Instead of paying millions of dollars for a 30-second Super Bowl ad, they've instead launched the Pepsi Refresh Project.
How it works: Pepsi is accepting 1000 proposals per month from everyday folks like you and me. They're looking to fund projects that will have a positive impact in the community. Starting on March 1st, you can vote on which ideas you think are most deserving, and they'll award grant money to 32 ideas per month. I think this is such a wonderful idea and, like the project name hints at, a really refreshing concept.