Friday, April 22, 2011
You know, we have a soft spot in our hearts for "save our show campaigns." As some of you are aware, working to save the CBS show Jericho was how we met, and it's also how Margie and Edna were born. This week, we have very closely been following the fight of soap opera fans to save the suddenly-canceled All My Children and One Life to Live. In true fan form, they have organized and mobilized, and have launched some great campaigns.
Our personal favorite so far is the Soap 4 Soaps mail-in campaign (learn more here). The plan is to mail as much soap as possible to ABC on or by May 3rd. One thing we would like to suggest is that you include a note asking that ABC donate the soap to charity. In this economy, nothing should go to waste.
The other strategy that we particularly like is the planned protest nationwide on Tuesday, April 26th at various ABC and Disney studios (learn more here). If you are in any of the target areas, go out and show your support. There's power in numbers!
We are very impressed that you all are getting major media attention! The LA Times gave you some great coverage on Thursday.
Finally, we love that after hearing from fans (among them his wife and mother) the vice-president of marketing at Hoover decided to pull their advertising from ABC until they bring back the soaps. Good for you, sir!
Our advice to you, from two people who have been through this before? Keep it up. In a very short time, you have seen what kind of power the fans have when they band together. Stay focused, BE POLITE but persistent, and get your message out there. Time will tell, but based on what we've seen this week we have a very good feeling about the future of your shows.